What is Vine and why is everyone talking about it?
It wasn’t that long ago when video capture and editing was the purview of a select group. The camera equipment was expensive and bulky; it was in the league of designing a spacecraft! It also needed a lot of training and special editing software. Back in our parents’ day, they had to carry 20lb VHS recorders just to shoot a few minutes of film!
And we have it so easy! A video recorder that fits in our pocket and snippets of video in a super-digestible format. It is truly an evolution of social media apps. Voila!
In January 2013, Twitter released Vine video, its free video-sharing application that enables brands, businesses and consumers to shoot and upload six-second snippets to blogs, presentations, e-mails and social media sites. Vine is Twitter’s six-second video. The idea is to create quick, easy and interesting short films to share with friends and network on Facebook and Twitter. It is an app, currently only for iOS, that records six seconds of video and posts it on an endless loop to your Twitter account.
We have put together a bunch of reasons why Vine should be a part of your marketing mix?
We have already noticed how more marketers are using images and videos in their marketing mix; visual content is a marketer’s survival guide today. Capture quick video snippets and post them to YouTube, Facebook, Tumblr and Twitter.
It’s testimony to the fact that media soothsayers have been crowing for years about how video is the future.
It is also a great App to drive Social Media ROI. One can drive more traffic by using tags, social buttons and share buttons.
1) It is a perfect app for brand-new user generated content
In my previous blog, we discussed how companies would make the most of User Generated Content. And Vine is the best way to create short, beautiful, looping videos in a simple and fun way. Sometimes, clients have problems gathering up-to-date seasonal content for their websites, however user generated content is a great source of recent information and Vine is a perfect platform to leverage that.
Vinepeek is a website that enables one to drive more traffic to all social media platforms. It aggregates videos in real time showcasing an endless stream of six-second snippets of everyday lives.
2) It is a brand new and exciting way to reach out
Vine has managed to garner mass followings despite of it being a micro-video site. It is a great way to reach out to followers, and customers by broadcasting a 6 second video. One can also shoot a short loop; post a video with a minimum of 3 seconds. A brand or a company can share the best moments with the new hero of video sharing app. Its brevity is the (potential) source of its creativity. Small Tip– Pick a shot that’s mostly still but has just one or two elements that move.
3) It is the combination of the best!
Vine is a video sharing app, a combination of photo and video sharing with sounds. You can think of Vine as Instagram meets YouTube with a dash of Twitter!
Social networks, Facebook and Twitter are aware of this and have already started to get their hands on it. We saw a couple months ago how Facebook is betting on improving the way content is consumed on its platform. Two of the latest improvements are the Social Graph and the Newsfeed update. The latest development in the social video area is Twitter’s Vine Social Video App.
4) Vine is great for Social SEO
Vine is a true representation of the times as far as how and where communication between brands and the individual is going. Social video apps are how people want to engage and communicate with each other. Twitter’s inclusion of video content will prove to be a pivotal asset in the process of strengthening brands’ relationships with their consumers, as they develop their social SEO and search marketing strategies.
5) Vine is simple to use
Vine is simple to use, the app’s stripped-down interface attempts to remove every point of friction. It offers users the opportunities to actively edit their creation. It is content that is easily made and easily consumed.
Vine videos are already starting to clog my Twitter feed and here’s a link one such interesting video. Let us know how you would use this cool video-sharing app both personally and professionally.